In the fall of 1984, the first issue of Serb World U.S.A.appeared in Tucson, Arizona, after the new company purchased the original Serb World. Today Serb World U.S.A.is a striking 64 pages of black-and-white design with one bright color used as accent. It is printed on fine paper and averages 3 illustrations per page. The majority of the photographs are rare—from private collections or archives. Every article is extensively researched. The contributors are from all walks of life and from every conceivable background.
Over 4,000 paid subscribers regularly receive Serb World U.S.A.which reaches over 20,000 readers in all 50 states and in Canada, Australia, Great Britain, France, Switzerland, Germany, and Yugoslavia.
Serb World U.S.A.has been called "the best of its kind." It is not a newsletter and not a newspaper. Neither is it a scholarly journal. It can be casual and elegant, humorous and serious. The dozen articles in each issue are anywhere from 1 to 15 pages in length. It is a magazine for people who like to read. It is entertainment and good information. Several professionals in the publishing field agree. Meinhart Lagies of the Detroit Free Presssaid, "I'm far from being a Slav but I enjoy everything about your magazine... what strikes me the most, I suppose, is the professional way it is designed and edited. And I don't mean 'professional for a small magazine,' I mean professional, period." A publisher for forty years, George H. Seferovich, has called Serb World U.S.A.a "...delightfully crafted magazine." American author Robert St. John believes, "Your magazine is (should be) of interest to non-Serbs. Very professional and very slick... "
Serb World U.S.A.is an independent business, a magazine published in English about Serbs and their place in the world—past, present, and future. It is cultural and historical. Some see it as "a link to present and future generations." It is neither subsidized nor sponsored. The stories and articles are published solely for the enjoyment of the readers, and for twenty-two years, the magazine has relied only on subscription and advertising revenue.
Serb World U.S.A.covers a wide variety of subjects from folk customs and religious traditions to music, art, poetry, and history. There are also stories about people, communities, and churches. There are articles about the native lands of America's Serbs—Montenegro, Dalmatia, Hercegovina, Bosnia, Lika, Kordun, Banija, Zumberak, Slavonia, Srem, Banat, Backa, and Serbia. There are features about the Serbian connections to the famous train, the Orient Express; the ever-popular operetta, the Merry Widow; and the master of art nouveau, Alphonse Mucha. And that is just the beginning.
Serb World U.S.A.is also the story of Serbs in America, the immigrants and the emigres, and the contributions they and their descendants have made to the New World in art, music, science, the media, sports, business, literature, scholarship, industry, government, the military, and much, much more.